A historic photo
In 1956, a photo from the newly emerging rock and roll star Elvis Presley and a new Harley-Davidson motorcycle that year posted on the "Enthusiast" magazine once created a Harley boom around the world. When Elvis has become a world-famous rock star, he said that he had frantically fallen in love with the Harley-Davidson motorcycle for many years before becoming famous. And he also said that when his monthly income has only 50 dollars, he used to accumulate more than 900 dollars to buy his first Harley-Davidson motorcycle. In fact, Elvis is not the only person that feels crazy about Harley-Davidson.
Irreplaceable brand spirit
Like the Zippo lighter has long been not just a lighter, Harley-Davidson is no longer a general sense of the motorcycle. After years of precipitation, it has become a metal star of the perfect fusion of human and machine as one. Today, Harley is still a spiritual totem of men, as the people’s symbol of advocated personality and the pursuit of freedom. Now its believers have been up to 65 million from more than 100 countries all over the world. Harley-Davidson, the world's highest brand loyalty brand, created a machine and human integration of the spirit symbol and profoundly affected the Harley-believers lifestyle, values and dressing style.
The Harley-Davidson legend, based on the brand's soul
In 1903, only 21-year-old William Harley and his good friend, 20-year-old Arthur Davidson converted the bike into a motorcycle in a small wooden house in Wisconsin. Although it has a very simple appearance, it is also the prototype of Harley-Davidson. Then they created the Harley Davidson Motorcycle Company in Milwaukee. For more than 100 years, it has experienced the first and the second world wars, the economic crisis, the Great Depression, various strikes, buyout and repurchase, foreign competition and market changes. But it eventually survived the test of time and became legendary to glory and success. Of course, for so many years, the quality and technology of the Harley Davidson Motorcycle have never disappointed people. They care about the quality monitoring so much that even the chrome bolt covers are the best.
From the T-shirts, jackets, boots, gloves, to the electric buckets, lighters, decorations, and furniture, Harley brand is widely extended to the apparel and motorcycle accessories and other related industries. Even the very small details, such as the Harley hand grips, in the hearts of Harley fans, are very worthy of care.
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